Keeping Close to our Local Clients
AbroadLink's Marketing Department has decided to adapt its brand name to the target country. From this year, visits to the website www.abroadlink.com will be automatically redirected to http://altraducciones.com for Spanish speaking clients, to http://altraductions.com for French speaking clients and to http://altranslations.com for our clients in the United Kingdom and the rest of the world.
This is part of the company's new internationalisation strategy with a double objective:
Adapting the name to the client's country
The company will still use the brand name AbroadLink, but will start to use the brand names AL Traducciones and AL Traductions for Spanish and French clients. AbroadLink will still be used for the rest of countries where English is the working language with clients.
In the case of Spanish and French speaking prospects, our new brand names will sound more familiar, so they will be easier to remember.
The second objective of this change is to improve the SEO positioning of the company's website.
It is a long-term SEO strategy: while the company hopes to improve its positioning for all searches including the word translation, in the short term the positioning will decrease due to the loss of the domain age.